Transfez®
Transfez®
Transfez®
Transfez®
Transfez®
— (
— (
— (
— (
— (
Website Design
Website Design
Website Design
Website Design
Website Design
-
-
-
-
-
2025
2025
2025
2025
2025
)
)
)
)
)
(Scroll)
(Scroll)
(Scroll)
(Scroll)
Introducing Pay by Card through a dedicated landing page to clearly communicate value, usage, and benefits.
Introducing Pay by Card through a dedicated landing page to clearly communicate value, usage, and benefits.
Introducing Pay by Card through a dedicated landing page to clearly communicate value, usage, and benefits.
View live product
View live product
View live product
View live product
Client
Client
Client
Client
Transfez®
Transfez®
Transfez®
Transfez®
Project Type
Project Type
Project Type
Project Type
Website Design
Website Design
Website Design
Website Design
Industry
Industry
Industry
Industry
Finance
Finance
Finance
Finance
Year
Year
Year
Year
(
(
(
(
2025
2025
2025
2025
)
)
)
)
(Background)
Transfez offers Pay by Card, a feature that allows users to pay invoices or transfers using a credit card—unlocking flexibility, speed, and card-related benefits.
However, despite being live in the product, Pay by Card was not clearly introduced or explained on the main website. As a result, both new and existing users were unaware of its availability or unsure how it worked.
This project focused on creating a dedicated landing page to clearly explain what Pay by Card is, how it works, and why it matters—positioning it as a strong value proposition within Transfez’s ecosystem.
Transfez offers Pay by Card, a feature that allows users to pay invoices or transfers using a credit card—unlocking flexibility, speed, and card-related benefits.
However, despite being live in the product, Pay by Card was not clearly introduced or explained on the main website. As a result, both new and existing users were unaware of its availability or unsure how it worked.
This project focused on creating a dedicated landing page to clearly explain what Pay by Card is, how it works, and why it matters—positioning it as a strong value proposition within Transfez’s ecosystem.
Transfez offers Pay by Card, a feature that allows users to pay invoices or transfers using a credit card—unlocking flexibility, speed, and card-related benefits.
However, despite being live in the product, Pay by Card was not clearly introduced or explained on the main website. As a result, both new and existing users were unaware of its availability or unsure how it worked.
This project focused on creating a dedicated landing page to clearly explain what Pay by Card is, how it works, and why it matters—positioning it as a strong value proposition within Transfez’s ecosystem.
(Challenge)
User Challenges:
Users who prefer credit card payments could not easily discover Pay by Card on transfez.com.
Lack of explanation led to assumptions that the feature did not exist or was not supported.
Users had no clear guidance on how to use Pay by Card or where to find it in the app.
Business Challenges:
A high-value feature was underutilized due to low visibility on a primary acquisition channel (website).
Competitors that highlighted card payments more clearly appeared more modern and flexible.
Investment in feature development did not translate into optimal adoption or GTV growth.
User Challenges:
Users who prefer credit card payments could not easily discover Pay by Card on transfez.com.
Lack of explanation led to assumptions that the feature did not exist or was not supported.
Users had no clear guidance on how to use Pay by Card or where to find it in the app.
Business Challenges:
A high-value feature was underutilized due to low visibility on a primary acquisition channel (website).
Competitors that highlighted card payments more clearly appeared more modern and flexible.
Investment in feature development did not translate into optimal adoption or GTV growth.
User Challenges:
Users who prefer credit card payments could not easily discover Pay by Card on transfez.com.
Lack of explanation led to assumptions that the feature did not exist or was not supported.
Users had no clear guidance on how to use Pay by Card or where to find it in the app.
Business Challenges:
A high-value feature was underutilized due to low visibility on a primary acquisition channel (website).
Competitors that highlighted card payments more clearly appeared more modern and flexible.
Investment in feature development did not translate into optimal adoption or GTV growth.
(Design Strategy)
Clear value proposition upfront to immediately communicate the benefit of Pay by Card.
Clear value proposition upfront to immediately communicate the benefit of Pay by Card.
Clear value proposition upfront to immediately communicate the benefit of Pay by Card.
SEO-friendly content structure to capture users actively searching for credit card payment solutions.
SEO-friendly content structure to capture users actively searching for credit card payment solutions.
SEO-friendly content structure to capture users actively searching for credit card payment solutions.
Step-by-step in-app guidance using visual and textual explanations to reduce confusion.
Step-by-step in-app guidance using visual and textual explanations to reduce confusion.
Step-by-step in-app guidance using visual and textual explanations to reduce confusion.
Trust-building elements such as testimonials and FAQs to address common concerns (fees, availability, where to find the feature).
Trust-building elements such as testimonials and FAQs to address common concerns (fees, availability, where to find the feature).
Trust-building elements such as testimonials and FAQs to address common concerns (fees, availability, where to find the feature).
(Impact)
(Impact)
Improved visibility and discoverability of Pay by Card on Transfez’s main website.
Reduced user confusion around feature availability and usage.
Supported increased unique users and GTV growth for Pay by Card by clearly communicating its value.
Strengthened Transfez’s competitive positioning as a flexible fintech platform.
Improved visibility and discoverability of Pay by Card on Transfez’s main website.
Reduced user confusion around feature availability and usage.
Supported increased unique users and GTV growth for Pay by Card by clearly communicating its value.
Strengthened Transfez’s competitive positioning as a flexible fintech platform.
Improved visibility and discoverability of Pay by Card on Transfez’s main website.
Reduced user confusion around feature availability and usage.
Supported increased unique users and GTV growth for Pay by Card by clearly communicating its value.
Strengthened Transfez’s competitive positioning as a flexible fintech platform.
(Contact)
Let’s work together.
(Contact)
Let’s work together.
(Contact)
Let’s work together.
(Contact)
Let’s work together.
(Contact)
Let’s work together.
© 2020—2026
© 2020—2026
© 2020—2026
© 2020—2026
© 2020—2026